The Bra Shop was established in 1975

The Bra Shop was established in 1975

Over the past 31 years The Bra Shop has built an enviable reputation as Australia's leading mail order business retailing ladies underwear, lingerie and swimwear.

The Bra Shop launched its web site in 1999 and introduced an on-line shopping service for our valued customers early 2002

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The Bra Shop is a division of The Bra Shop Marketing & Fundraising Group of Melbourne.

The Bra Shop retail stores were established in 1975. The business became a household name through the 80's with stores in most major shopping centres. In 1991 most of the retail stores were sold to Bra's and Things.

During the past 15 years the founders of the original business developed new exciting concepts.

1. The formation of a wonderful online shopping store www.thebrashop.com.au

2. Summer Fun Swimwear Fundraising Programme

3. All Sports Fundraising Auctions

4. The Bra Shop Loyalty Fundraising Programme

Like most things in life and business one venture led to other opportunities.

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Strapless Bra, The new "strapless" breast enhancing silicon bra!

For years women have struggled to find the perfect bra, well now its here and its called the natural bra. It's the first Strapless bra that gives you the look of a natural added cup size, it is comfortable to wear and can be worn with any item of clothing, especially backless or strapless fashions.

Bra Women Work

During puberty, estrogens unique to breast tissue development are produced naturally by a woman's body. Ultimately, the size, shape, and fullness of the breasts are completely dependent upon the duration of puberty and the overall amount of the unique breast tissue hormone produced by the pituitary gland. Commonly women experience a shortened period of pubescence and/or a reduced production of these and other hormones critical to breast development. The result is underdeveloped, misshapen, and/or sagging breasts.. conditions that are sadly experienced by a majority of today's women.

As a woman ages, her body naturally tapers of the production of these hormones. However, when pregnant, a woman's body again begins producing the hormones synonymous with breast development, specifically to enable the retention of milk and other fluids. However, this cell growth is only temporary. Perfect Woman safely stimulates mammarial tissue growth, without promoting milk production. Because Perfect Woman is simply encouraging the body's natural growth process, the product is safe and the results are real!

BRA BEAUTY

„Sexy Dessous“ sind „Weiße Schimmel“. Wenn wir von Dessous als Unterwäsche schreiben, fallen die alten Liebestöter sowieso durch. Schöne Dessous unterstützen die Ausstrahlung des Körpers und wirken deshalb anziehen und sexy.

Aber was macht den Sexappeal von Unterwäsche aus? Was ist sexy? Geschmackssache mit Sicherheit – und man darf auch nie vergessen, das Dessous in der Regel die Verpackung für eine begehrte Frau sind – und auch das macht Dessous sexy.

Ist die Unterscheidung zwischen „Liebestöter“ und sexy Dessous also abhängig von der augenblicklichen Mode? Jahrelang galten Beispielsweise die Unterhosen für Männer der Marke Schiesser als abschreckendes Beispiel. „Der trägt wohl Schiesser Feinripp …“ war fast so schlimm wie selbstgestrickte Unterwäsche. Heute sind die neuen Dessous-Kollektionen von Schiesser durchaus sehenswert. Das Unternehmen hat allerdings der vormals nur praktischen Unterwäsche ein gerüttelt Maß modernen Sexappeals gegeben. Und das ist gut so - denn warum soll nicht auch praktisches Drunter hübsch anzuschauen sein?